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3 Key Differences Between Assets Under Management and Net Asset Value

For anyone navigating the world of investments, understanding the distinction between Assets Under Management (AUM) and Net Asset Value (NAV) is more than just financial jargon – it’s essential knowledge for making informed decisions. Though often mentioned together in investment conversations, these metrics tell very different stories about fund performance and company strength.

As the alternative investment landscape continues evolving, grasping these differences becomes increasingly valuable for investors looking beyond traditional options. Let’s break down the three fundamental distinctions between AUM and NAV, and why each matters in its own right.

1. What They Actually Measure

At their core, AUM and NAV measure completely different aspects of an investment operation – one focuses on total scale, the other on unit value.

  • Assets Under Management (AUM) represents the total market value of all assets overseen by an investment firm on behalf of its clients. It includes everything under a firm’s financial control – from equities and bonds to real assets like property or infrastructure.
  • Net Asset Value (NAV) by contrast, breaks it down to the per-share level. It’s calculated by subtracting a fund’s liabilities from its assets, then dividing the result by the number of outstanding shares — essentially showing what each unit of the fund is worth at a given moment.

“These metrics complement each other in telling a fund’s complete story,” explains French billionaire Max-Hervé George, Chairman of SWI Group. “Our $11 billion in AUM demonstrates our overall capacity and market presence, while individual fund NAVs give investors the precise performance indicators they need to track their specific investments.”

This distinction is particularly relevant for diversified investment platforms. SWI Group manages assets through both its Stoneweg Real Assets and Icona Alternatives divisions, covering everything from European real estate to specialized alternative investments. While their substantial AUM showcases their overall market position, the NAVs of individual funds reveal the performance details that drive smart investment decisions.

2. Strategic Significance and Usage

Looking beyond technical definitions, AUM and NAV serve fundamentally different purposes for investment professionals and their clients.

  • What AUM Tells Us about a firm goes well beyond simple size – it signals operational capacity, potential economies of scale, and market influence. Higher AUM typically translates to greater resources for research, talent recruitment, and accessing exclusive opportunities – creating advantages that can benefit investors across various strategies.
  • What NAV Tells Us is much more performance-focused. It enables apples-to-apples comparisons between similar funds, helps investors time their entries and exits, and provides a consistent measure of how well a specific strategy is performing. Unlike AUM, NAV allows for direct performance comparisons that cut through the noise.

For organizations working across multiple investment categories, appreciating this distinction is crucial. Take SWI Group’s strategic acquisition of Cromwell Property Group’s European fund management platform for €280 million – a move that significantly expanded their AUM by €3.9 billion. This growth demonstrates their expanding market position, while their fund-specific NAVs provide the granular performance data investors use to evaluate each individual strategy.

This dual perspective serves both sides of the investment relationship well. Fund managers leverage their AUM to enhance operational capabilities, while investors rely on NAV figures to make targeted allocation decisions within their portfolios.

3. Calculation Frequency and Volatility

The third key difference involves when and how these metrics get updated, along with what drives their changes over time.

  • How AUM Changes is a combination of market performance and investor activity. Most firms formally update AUM quarterly for reporting purposes, though they monitor it more frequently internally. According to Boston Consulting Group’s Global Asset Management 2024 report, market performance effects accounted for approximately 70% of AUM changes in 2024, with the remainder coming from net flows and strategic transactions. This means a significant portion of AUM movement happens regardless of whether new investors are coming in or existing ones are leaving.
  • How NAV Changes follows a much more standardized and frequent schedule. As per the Investment Company Institute’s 2024 Fact Book, mutual funds calculate NAVs every business day, while private equity and real estate funds typically report NAVs quarterly.

For firms with substantial holdings in less liquid assets, NAV calculation requires particularly thorough valuation processes. “Getting NAV right is fundamental to investor trust, especially in alternative investments,” notes Max-Hervé George. “We combine rigorous valuation methods with independent verification to ensure our reported values accurately reflect what’s happening with the underlying assets.”

SWI Group’s approach to both metrics benefits from its network of 350+ professionals across 26 offices in 18 countries. This local expertise model provides advantages for both accurate NAV determinations and overall AUM growth. Their teams bring specialized knowledge of regional markets that supports both precise valuation work and the discovery of new investment opportunities that continue driving AUM expansion.

Understanding Both Metrics in Context

While distinct in purpose and calculation, AUM and NAV work together to provide a comprehensive picture of an investment platform’s scale and performance. Sophisticated investors typically evaluate both metrics when considering allocation decisions.

A firm’s AUM growth trajectory often signals its competitive position and resource base, while NAV performance demonstrates its ability to generate returns within specific strategies. Together, they tell a more complete story than either metric could provide alone.

As the investment management industry continues evolving, with global AUM projected to reach $175 trillion by 2033, these metrics will remain central to how firms present themselves and how investors evaluate opportunities. Understanding the nuanced differences between them provides a foundation for more informed investment decisions in an increasingly complex landscape.

For diversified alternative investment platforms like SWI Group, maintaining transparency around both metrics reflects their commitment to sophisticated, partnership-based relationships with investors – an approach that has fueled their growth across multiple asset classes and geographies.

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