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Icona Capital and Stoneweg to operate as newly rebranded SWI Group, with over EUR 10 billion combined AUM

  • Aggregate AUM of over EUR 10 billion in the European and US Living, light industrial, logistics, Data Centers, hospitality, office, and cultural and leisure sectors, employing over 350 professionals in 26 offices
  •  Integration provides scale and product diversification, attracting higher levels ofinstitutional investment, becoming a leading alternative investment platform.

London, Geneva, and Luxembourg, 04th of March 2025 – Icona Capital, an alternative investment group based out of London and Luxembourg, and Stoneweg, a real estate investment group headquartered in Geneva, Switzerland, announce they will operate under the new SWI Group brand, which will have over EUR 10 billion in combined AUM.

Icona Capital and Stoneweg recently completed the acquisition of the Cromwell Property Group’s European fund management platform and associated co-investments, including 27.8% of Cromwell European REIT, which totals €3.9 billion of real estate assets under management, for a total consideration of €280 million. The acquisition was undertaken with the purpose of providing growth, scale and product diversification as a leading alternative platform.

New talent recently joined SWI Group and have collaborated closely to adapt the strategy and company mission to elevate growth opportunities, become more scalable and optimize investment opportunities.

SWI Group will continue its business activities split across two defined business lines, Stoneweg Real Assets, and Icona Alternatives. Stoneweg Real Assets will primarily focus its strategies across Living, Hospitality, Logistics, Offices, Real Estate, Infrastructure, Data Centers, and Experiential Ventures. Icona Alternatives will work across Private Equity, Venture Capital, Special Situations, Liquid Strategy, Private Credit, Sports & Entertainment.

SWI Group currently counts over 350 employees across 26 offices, in 18 countries in Europe, North America, and Singapore. The strong global presence with the local talent is one of the key unique selling points of SWI Group. Majority of the employees have been within their fields for years and have the local knowledge and network required for such specialized jobs and tasks at hand.

This key development elevates both companies and creates a highly attractive institutional investment platform with global reach and local talent. It provides the benefits of a larger integrated business, increasing AUM, efficiency, international presence, and essentially delivering more attractive investment opportunities. SWI Group brings together Stoneweg, Icona Capital, and all their sub-brands. The resulting offering will be more robust, more diverse and, ultimately, increase our capacity to deliver continued growth and execute a greater number of investments with the support of third-party institutional capital.

Max-Hervé George

Chairman and Co-CEO SWI Group (Former Chairman and CEO Icona Capital)

This integration is a milestone in Stoneweg’s growth trajectory and strengthens our position in the market as a leading real asset investment group. We have worked with Max-Hervé George and his teams from Icona Capital on numerous acquisitions and we are eager to now work together as one team. Following the recent acquisition of the Cromwell Property Group European Platform, we are taking another transformative step by combining two international forces within their respective fields of expertise: Real Assets and Alternative Investments, under a single, powerful brand: SWI Group.

Jaume Sabater

Co-CEO of SWI Group (Former CEO of Stoneweg)

About SWI Group

SWI Group (www.swi.com) is an alternative investment platform with a strong entrepreneurial spirit that
operates in various sectors, including Data Centers, Real Estate, Credit, and the Financial Sector. The company’s
investment strategies are grounded in thorough research, in-depth first-hand knowledge, and the ability to
efficiently implement strategies to maximise the greatest return potential.

SWI Group relies on local operating teams to identify, develop and manage opportunities around the world, both
real estate and investment strategies. SWI Group currently has over EUR 10 billion under management and over
350 employees across 26 offices across the world.

About Icona Capital

Icona Capital Group is an independent investment firm and financial advisory business established by Max-Hervé George. It is registered and headquartered in London with further offices in Singapore, Geneva and Luxembourg.

It advises a number of its own special purpose vehicles across different business segments in real estate, credit, private equity and special situations.

For more information, visit: www.iconacapital.com

About Stoneweg

Stoneweg is a global alternative investment group headquartered in Geneva, Switzerland. Founded in 2015 by
a team of seasoned investment professionals, the Group has since grown its platform and capabilities both
organically and through strategic acquisitions. Stoneweg is a trusted partner to, and investment manager on
behalf of, a wide range of global and local investors, capital allocators and finance houses.

Through a range of tailored solutions, including club deals, joint ventures and co-investments, it has a strong
investment track record across a range of strategies, both private and listed, and asset classes.

For more information, visit: www.stoneweg.com