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SWI Group Formation Announcement
LONDON, UK / ACCESS Newswire / April 1, 2025 / Icona Capital and Stoneweg have announced they will now operate under the unified SWI Group brand, managing over US 11 billion in combined assets under management (AUM). The integration of Icona Capital, a London-based alternative investment group, with Stoneweg, a Geneva-headquartered real estate investment group, marks the creation of a significant new player in the alternative investment space.
Strategic Merger Details
The newly formed group will operate across European and US markets, spanning multiple sectors but operating across two distinct business lines.
Dual Business Lines
Stoneweg Real Assets
Stoneweg Real Assets will focus primarily on strategies across Living, Hospitality, Logistics, Offices, Real Estate, Infrastructure, Data Centers, and Experiential Ventures.
Icona Alternatives
Meanwhile, Icona Alternatives will concentrate on Private Equity, Venture Capital, Special Situations, Liquid Strategy, Private Credit, Sports & Entertainment.
Leadership and Vision
Max-Hervé George whose vision has been instrumental in orchestrating this ambitious merger, shared his perspective: “This key development elevates both companies and creates a highly attractive institutional investment platform with global reach and local talent, across diverse complementary sectors.” George will helm the group as co-CEO with Jaume Sabater, former CEO of Stoneweg.
Cromwell Platform Acquisition
A cornerstone of this coalition was the recent acquisition of Cromwell Property Group’s European fund management platform and associated co-investments for $303 million. This strategic move included a 27.8% stake in Cromwell European REIT, adding $4.2 billion of real estate assets under management.
Benefits of Integration
“SWI provides the benefits of a larger integrated business, increasing AUM, efficiency, international presence, and essentially delivering more attractive investment opportunities,” Max-Hervé George added. “Our strategy emphasizes diversification and long-term value creation across multiple asset classes.”
Global Footprint and Competitive Advantage
With over 350 professionals working across 26 offices in 18 countries, SWI Group boasts substantial global reach. The company identifies its combination of international presence and local expertise in the form of their employees as a key competitive advantage. The scale achieved enhances SWI Group’s appeal to institutional investors seeking diversified alternative investment opportunities.
Expanding Influence in Alternative Investments
With the formation of SWI Group, Max-Hervé George continues to expand his influence in the alternative investment space, creating a platform that combines global reach with specialized expertise across multiple asset classes and geographies.
