Max-Hervé George

Max‑Hervé George is a French entrepreneur and private markets investor, best known as the Founder and CEO of Icona Capital, and Chairman & Co‑CEO of SWI Group. Over the last decade, George has built a track record spanning ultra-luxury hospitality, cross-border real estate, and alternative investments, and now also plays a key role in the development of digital infrastructure platforms such as AiONX, reinforcing his long-term commitment to high-barrier, future-facing sectors. 

With operational hubs in Europe and Asia, his ventures have attracted international recognition from Forbes, The Telegraph, and Challenge, and positioned him as a new-generation investor with institutional depth and entrepreneurial range.

Founded in 2025 through the integration of Icona Capital and Stoneweg, SWI Group was conceived as a multi-asset investment consortium built for scale, depth, and long-horizon capital allocation. Headquartered between London, Geneva, and Luxembourg—with satellite offices across Singapore, Zurich, and Madrid—SWI operates across four verticals: real estate platforms, digital infrastructure, private credit, and structured alternatives.

With a combined AUM of over €11 billion and active mandates in both developed and emerging markets, SWI serves as a bridge between founder-driven execution and institutional capital, with Max‑Hervé George playing a pivotal role in platform design, capital 

Cromwell–Stoneweg Integration (Oct 2024):
SWI Group completed a €280 million acquisition of Cromwell Property Group’s European platform, bringing €3.9 billion in assets, 160+ prime properties, and a 27.8% stake in Cromwell’s European REIT into SWI’s real estate pillar.

SWI Group Formation (Mar 2025):
Spearheaded the creation of SWI Group, a €11 billion investment platform uniting real assets, credit, and digital infrastructure across Europe and Asia.

AiOnX Platform Launch (June 2025):
Backed the creation of AiOnX, a hyper-scale data-center platform spanning Ireland, Spain, Denmark, Italy, and the UK—aiming for 2 GW total capacity and over €20 billion in investment

Max‑Hervé George leads with a founder-first, value-oriented approach anchored in long-duration capital, operational clarity, and strategic patience. His philosophy—evident across Icona Capital and SWI Group—focuses on sectors with structural resilience, where macro thematics intersect with high barriers to entry.

Key principles include:

• Strategic Alignment: Deep partnerships with operators, founders, and management teams, ensuring aligned incentives and executional continuity.
• Sector Specialisation: Targeting capital-intensive verticals such as digital infrastructure, real estate platforms, and private credit, where scale and structuring provide a durable advantage.
• Long-Term Horizon: Investments designed to compound across cycles, avoiding short-termism and enabling platform growth at scale.
• Ecosystem Leverage: Harnessing SWI’s €11 billion asset ecosystem to unlock synergies across data, logistics, hospitality, and core infrastructure.

This framework has powered acquisitions like the Cromwell–Stoneweg deal and supports joint-venture scaling across Europe and Asia through platforms such as AiOnX.