London, Geneva, 3rd April 2025 – SWI Group, the alternative investment platform recently created from Stoneweg Group and Icona Capital, has announced the formation of a new Strategic Advisory Board.
Max-Hervé George, Chairman and Co-CEO SWI Group and Jaume Sabater, Co-CEO of the SWI Group, have brought together an impressive team that will provide strategic advice and guidance on the Group’s business and development strategy and in particular its desire to be actively involved in opportunities around sports & entertainment.
• Arnaud de Puyfontaine, the Chairman of Vivendi, will serve as Non-Executive Chairman of SWI’s Strategic Advisory Board
• Charles Leclerc, the F1 racing driver, and Andrés Iniesta, the former footballer for Barcelona and World Cup winner for Spain, have been appointed the Strategic Advisory Board’s Members to give guidance on the development of SWI’s business in sports & entertainment
• Frédéric Vasseur, Olivier Jollin and Simon Benhamou will focus on the Group’s strategy and business development
Arnaud de Puyfontaine has an acknowledged position as a business leader in global media with an impressive career which includes holding senior positions at Vivendi, Emap, Schibsted, Lagardère, TIM, Havas, Canal+ and Prisma Media. He will assist and advise SWI Group with a strategic approach that complements SWI’s strengths as an alternative asset manager.
Frédéric Vasseur, Olivier Jollin and Simon Benhamou have all had successful careers within the fields of strategy, finance and real estate. SWI will benefit from their insights and their ability to bring new perspectives to the Group as well as offer advice on future challenges and their solutions.
Charles Leclerc and Andrés Iniesta will advise SWI Group on the development of its sports & entertainment business. Motor racing and other key sports’ disciplines are close to the hearts of the founders of Stoneweg and Icona Capital and together they will scale up their commitment to include a focus on not just on sport, but more broadly to include opportunities in culture and the arts.
Max-Hervé George, Chairman and Co-CEO joined with Jaume Sabater, Group CEO together said, “Bringing together the talents, skills and far-reaching international network of these business leaders and visionaries will give SWI Group powerful insights and vision. We are confident our Strategic Advisory Board will elevate the opportunities available to us and play a real part in underpinning the quality of SWI Group’s growth trajectory.”
The Board will serve as an exclusive and collaborative advisory group for the company, as well as providing opportunities to reach new investors and institutions across a wide number of industries, including sports, finance & business, education, healthcare, social & community building, as well as arts & culture.
